Wednesday, October 10, 2012
Wednesday, October 3, 2012
Analyzing an Advertisement
The form of this advertisement is big and bright, trying to get your attention. It uses very bold colors, reds, golds, bright whites, and models to get your attention. Many different words are bolded and in different fonts to mean different things. For example, Kohl's bolded and in that font because it is the store title and that is there title font. Biggest really catches my eye because it is in a different color than the rest of the words, in gold. 60-70% also catches my eye because it is in the biggest font on the advertisement and takes up more space than the other words. There are 4 words that really stand out to me because they are bold. Kohl's biggest, clearance, and 60-70%. There are less pictures than words on this advertisement, only four pictures on the bottom modeling what could be 60-70% off vs. 16 words and a star symbol.
The content of this advertisement is just trying to get your attention. Kohl's mainly wants you know know that there is the biggest clearance sale,60-70% off, what its saying literally. But what its saying figuratively, underneath the surface is harder to understand. I think its saying that there is new items that you NEED to buy, so they made an advertisement implying this. This advertisement's audience is who whoever waits for discount, who needs to shop for things but needs the discount in order to buy things.
This advertisement does actually very convince me to go and shop at kohl's for this discount. I am one of those people who wait until discounts like this come around, so I would go to kohl's for this clearance sale in an instant. I also regularly shop at kohl's.
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